Fetch a Sketch
Focus: Packaging Design, Well-Being
Software: Adobe Illustrator, Photoshop, InDesign
In collaboration with LUSH Cosmetics, Arts University Bournemouth, Dayfold, G.F Smith & Foilco.
Shortlisted Design
How Does My Wellbeing Toolkit Boost Festival-Goers' Mental and Physical Health?
The Challenge
In collaboration with Lush Cosmetics and Arts University Bournemouth, I designed a toolkit to enhance the well-being of festival-goers by encouraging physical activity. My toolkit addressed topics such as low self-esteem, self-confidence, and anxiety, with a particular focus on generalised anxiety disorder.
My Process
The goal is to motivate consumers to use the Lush products provided, which help improve self-confidence and self-esteem, common struggles for those dealing with anxiety.
Target Audience
Since my target audience consists of music festival attendees, I explored how being in a new environment can impact their experience and well-being. My target users are between 25 and 45 years old, a demographic that includes many Lush shoppers and festival-goers. The primary focus of my toolkit was the cards and Lush products, designed to encourage physical activity and later assist with relaxation using the provided products.
What Were the Three Routes I Considered When First Designing My Toolkit?
Route 1
‘Crazy Daze’ is designed to get people moving and active without it feeling like a chore. The goal of my card game is to push players out of their comfort zones, hence the word ‘crazy’, by having them act out the word on the card while the other person guesses within a set time limit. The player who guesses the most cards correctly wins, and each time they win, they receive a sticker to place on the poster.
This toolkit is best suited for my second persona, Bernie Barns, who has two young children to play the game with. Since he struggles with confidence, this activity would help him branch out.
Route 2
My box design was inspired by the festival atmosphere, activities, scenery, and the products inside. The outside represents daytime, when people are most active, with illustrations of stars, people, and lightning bolts to symbolise movement, bubbles to connect to the products, and tents and flags reminiscent of a festival setting. When opened, the inside represents nighttime, when people are more likely to relax and unwind, making it the perfect time to use the products.
To encourage people to spend time outdoors and engage with nature, I designed prompt cards to help them explore the festival. The idea is to guess what you need to find, then hold the card up in front of it and take a picture. The cards will have cut-outs in the centre, resembling Polaroids.
Route 3
‘Refresh & Revive’ aims to give users independence and confidence in exercising by allowing them to create their own yoga routines. The routines are categorised by skill level, beginner, intermediate, and advanced. To ensure a smooth flow, it is recommended to select four cards from one category and then follow with another. For example, four cards for seated yoga positions could be followed by four cards for standing yoga positions, and so on.
How Can I Develop My Routes Further?
The Final Outcome
I wanted to incorporate elements I liked from each design along with feedback from a Lush employee. I used the colours, typeface, and pattern from my first route on my box and carried these over to the rest of my designs, including the poster, card deck, and box.
I combined this with my second route by integrating similar illustrations onto my box and greaseproof paper. I also adapted the concept from my second route's poster into this new design and added an inspirational quote on the back.
The swirls in my designs reflect the look of "bath art" and how the products appear when used e.g. how the shampoo bar lathers and creates bubbles. The illustrations along the sides of the box represent elements commonly seen at festivals.
The Impact
I designed and produced a toolkit (box, printed cards, poster, stickers) to promote positive wellbeing, combat anxiety, boost self-esteem and self-expression using LUSH products, Dayfold print services and Foilco stamping foil. My design was shortlisted from 90 entries.
The Final Outcome
Reflection
I am grateful for the opportunity to collaborate with such a large, ethical, and reputable brand as Lush Cosmetics. This experience allowed me to work in a more professional environment and approach, something I had not been closely involved with before. While I believe my design is successful, I recognise that there is always room for improvement. I am satisfied with my approach, as I aimed to create a design that differs from those I have previously worked on. Throughout this project, I have taken pride in my resilience in handling feedback and in developing essential skills such as time management, organisation, and proficiency in Adobe software.